We are all about Franchises, Fanbases and perfecting the Flywheel.
This newsletter is for anyone involved in the creation, marketing and monetisation of IP-based content, products and experiences. From Movies & TV to Consumer Products, Theme Parks to Gaming, Brand Collabs to Experiential Retail, and everything in between.
Identifying and orchestrating opportunities across the fast-evolving landscape of franchise management can present huge upside for IP owners, but it takes a deep understanding of your brand, your fanbase and the dark art of franchise management.
If you’re an IP owner or licensing partner looking to grow and commercialise through brand extensions, partnerships and fan engagement, do hit the subscribe button. Join the pursuit of our north star: building lasting entertainment franchises that can delight fans and create value for generations.
Will Harrison
I’ve been fortunate to work with some of the biggest entertainment brands: I was Chief Commercial Officer for the Harry Potter Franchise Group at Warner Bros; Chief Operating Officer for HBO Europe; and VP Business Development for Disney.
I was Managing Director of the streaming service BritBox, and I ran a media fund at Ingenious Media that invested in over 50 movies and TV shows.
Now I consult for IP owners on extending and commercialising their brands.